Quality You Deserve!
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Established 1995

HARLEMExcellence.

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JETOURSOUEASTMitsubishiAlfa RomeoFiatMaseratiJETOURSOUEASTMitsubishiAlfa RomeoFiatMaserati
Introduction from our Founder
Harlem Group stands as a beacon of excellence since its inception in 1995 — our commitment is to elevate each industry we engage with, delivering quality that is truly deserved.

Founded in 1995, Harlem Group has grown from a single automotive agency in Iraq into a diversified multinational group spanning four countries — Iraq, Jordan, the UAE, and the USA. With over 45 global facilities and partnerships with 6 world-class automotive brands, we have redefined what excellence means in every market we enter.

Our philosophy is simple: quality is not a standard we meet — it is the promise we make to every customer, every partner, and every community we serve. Across Automotive, Real Estate, and Management Consultation, this promise remains the heart of everything Harlem Group does.

Salah Noor
Founder & Chairman — Harlem Group
Salah Noor — Founder & Chairman, Harlem Group
30+Years
Our Portfolio

Three Key Divisions

Since 1995, Harlem Group has built a diversified portfolio spanning three core industries across four countries, with over 45 facilities and 6 automotive partners worldwide.

Automotive
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Automotive Division

As exclusive distributors of premier automotive brands, we have redefined the automotive ownership experience since 1995. commercial agencies, multi-brand showrooms, car rental, certified independent multi-brand service centers, and more across Iraq, Jordan, UAE & USA.

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Real Estate
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Real Estate Division

From development to trading, our real estate division is committed to shaping vibrant communities. Jidd Holdings LLC specializes in property holdings and A&F Holdings LLC leads real estate development and trading within the USA.

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Consulting
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Management Consultation

Guiding businesses towards success through strategic insights and tailored solutions. Al-Sayer for Management Consultation in Amman, Jordan, leverages extensive experience and industry insights to deliver innovative strategies.

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Automotive Division

Five Lines of Service

1.1
Commercial Agencies

Exclusive distributor for JETOUR and SOUEAST in Iraq and Jordan. Volume Cars distributes Maserati, Alfa Romeo, Fiat, and Mitsubishi in the USA.

1.2
Multi-Brand Showrooms

Harlem Group operates a network of multi-brand automotive showrooms across key international markets, including the United Arab Emirates, Iraq, and the United States. These showrooms support both retail sales and wholesale export activities.

1.3
Car Rental & Leasing

Vehicle rental and leasing services are offered in the United Arab Emirates and the United States, providing a wide range of vehicles from affordable daily transport to luxury options, with both short-term and long-term solutions available.

1.4
Certified Independent Multi-Brand Service Center

Certified independent multi-brand service centers in the United States provide professional vehicle repair and maintenance services, committed to restoring vehicles to their optimal condition with high levels of precision, expertise, and quality standards.

1.5
Leather and Upholstery

Iraq's only provider of high-quality leather interior upholstery. State-of-the-art factory in Erbil with OEM-level quality, CNC pattern stitching, and rigorous lab-tested materials sourced from world-leading tanneries.

Automotive Partners

6 World-Class Partners

Harlem Group is the exclusive distributor for 6 globally leading automotive brands across Iraq, Jordan, the UAE, and the USA — from premium American muscle to innovative Chinese SUVs and Italian luxury.

JETOUR
SOUEAST
MITSUBISHI
ALFA ROMEO
FIAT
MASERATI
Division 02

Real Estate Division

Two dynamic entities across the USA, each bringing unique expertise in property acquisition, development, and long-term value creation — built on Harlem Group's commitment to excellence.

USAMarket
2Entities
30+Years
Real Estate Division
Jidd Holdings & A&F Holdings
◆ United States of America
Division 03

Management Consultation

Strategic advisory rooted in regional intelligence and global best practices — guiding businesses through complexity toward sustainable growth.

1995Est.
MENARegion Focus
Management Consultation
Al-Sayer for Management Consultation
◆ Amman, Jordan
Global Presence

Four Countries, One Vision

Jetour
Soueast
◈Multi-brand Showrooms
◈Leather and Upholstery
Jetour
Soueast
◈Management Consultation
Harlem Cars LLC — Dubai (DUCAMZ)
Atlantic Motors LLC — Dubai (DUCAMZ)
6-Storey Central Regional Stockyard — Jebel Ali Free Zone
Atlantic Rentals LLC — Dubai
Maserati
Alfa Romeo
Fiat
Mitsubishi — Naperville & Illinois
◈Certified Independent Multi-Brand Service Center
◈Multi-brand Showrooms
◈Towing Services
◈Car Rental & Leasing
A&F Holdings LLC
Jidd Holdings LLC
Latest News

Stories & Moments

Kurdish National Dress Day
Kurdish National Dress Day — Service Team
Kurdish National Dress Day — Showroom Team
Kurdish National Dress Day — Sales Team
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March 2025Community & Culture

Harlem Group Celebrates Kurdish National Dress Day

Harlem Group proudly celebrated Kurdish National Dress Day, with employees across the company wearing traditional Kurdish attire to honour the rich culture and heritage of the Kurdistan Region.

The office was filled with vibrant colours and traditional designs as team members came together to celebrate the occasion, reflecting the company's deep appreciation for local traditions and cultural diversity.

Harlem Group remains committed to supporting cultural initiatives and celebrating the communities it serves — because our people are at the heart of everything we do.

Ramadan Iftar Erbil
Ramadan Iftar team
Ramadan Iftar gathering
Ramadan Iftar Baghdad
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Ramadan 2025Team & Culture

Harlem Group Hosts Annual Ramadan Iftar Gatherings in Erbil and Baghdad

Harlem Group organised its annual Ramadan Iftar gatherings in both Erbil and Baghdad, bringing together employees and management to celebrate the spirit of the holy month.

The events created a warm and welcoming atmosphere where team members shared the Iftar meal, strengthening connections and reflecting the values of unity, appreciation, and togetherness that Ramadan represents.

Harlem Group continues to value these moments that bring its teams closer, reinforcing a strong sense of community across all its locations.

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