The Group

OWNERSHIP

Harlem Group was founded in 1995 by its current co-owner and esteemed businessman, Mr. Salah Noor. Mr. Salah is an experienced entrepreneur with extensive expertise in the automotive industry. The know-how he developed using his entrepreneurial spirit allowed him to build Harlem Group from its humble beginnings to its current stage of global success.

VISION

Harlem Group aspires to fortify its position as a leading global automotive powerhouse, steadfastly dedicated to establishing unparalleled benchmarks of excellence, innovation, and customer satisfaction within the automotive industry.

MISSION

At Harlem Group, we lead the automotive industry with a strategic focus on customer-centric innovation, a premium vehicle portfolio, and sustainable practices. Our enterprise thrives on setting new standards for excellence, driving profitability, and shaping the future of automotive experiences globally.

COVERAGE

Harlem Group ensures comprehensive market coverage through its global network of 30 sales and aftersales facilities. 19 facilities in Iraq, delivering nationwide sales and aftersales services for Stellantis, Jetour and soon Soueast, 5 facilities in the USA, 4 facilities in Jordan, and 2 facilities in the UAE.

Who We Are

Harlem, a relentless force in the world of wheels, where ambition fuels the drive to redefine the automotive game. With a passion as powerful as our engines, we transform mere showrooms into sanctuaries of dreams. Who We Are
Our Approach

HARLEM GROUP

Harlem Group is dedicated to fostering a culture of excellence through local expertise and a global orientation. This culture of excellence is guided by our long and continuous history in the automotive industry.<br>

COVERAGE

Harlem Group ensures comprehensive market coverage through its global network of 30 sales and aftersales facilities. 19 facilities in Iraq, delivering nationwide sales and aftersales services for Stellantis, Jetour and soon Soueast, 5 facilities in the USA, 4 facilities in Jordan, and 2 facilities in the UAE.

OWNERSHIP

Harlem Group was founded in 1995 by its current co-owner and esteemed businessman, Mr. Salah Noor. Mr. Salah is an experienced entrepreneur with extensive expertise in the automotive industry. The know-how he developed using his entrepreneurial spirit allowed him to build Harlem Group from its humble beginnings to its current stage of global success.

Who We Are

Harlem Group aspires to fortify its position as a leading global automotive powerhouse, steadfastly dedicated to establishing unparalleled benchmarks of excellence, innovation, and customer satisfaction within the automotive industry.

At Harlem Group, we lead the automotive industry with a strategic focus on customer-centric innovation, a premium vehicle portfolio, and sustainable practices. Our enterprise thrives on setting new standards for excellence, driving profitability, and shaping the future of automotive experiences globally.